Coworking Europe a global community It was exciting to reconnect with industry peers and meet new colleagues from all over the world, from the United States to Japan. It has been 3 years since the last face-to-face edition, which was held in Warsaw. This year we have found a mature market with consolidated and experienced […]
What are Perks? Perks are benefits or privileges that coworking spaces offer their members to add value to their community and create a better working experience. For example, a restaurant next to the coworking space provides coworking members discounts. The most important thing is that the Perks are not a commercial expense for coworking spaces […]
Coworking spaces have been trending for years. And today, the industry makes $26 billion (€21.45 billion) annually. As previously discussed here on HWL, the appeal of coworking spaces most likely comes from the fact that they revolutionised the way we work. In addition, these spaces build communities that let us take what is arguably our best aspect as […]
A couple of years ago, I was designing a logo in front of my client and mesmerized by the change of colours and shapes, he told me “It’s art.” And then I realized that I was doing it all wrong. Design is not art. “Art is only intended to provoke thoughts and emotions while design […]
What is the Coworking Customer Journey? Last November at Coworking Europe Conference, together with my colleague and consultant Alexandra Ramió, we gave a talk about the Coworking Customer Journey; a handy marketing tool to design the user experience and the entire journey the member take in coworking spaces since he or she is interested in […]
Steps to create a social media strategy and make it profitable In recent years, Coworking’s rising phenomenon has been accompanied by increasing attention to these collaborative workspaces’ online and social media positioning. “If you build it, they will come” does not apply to your coworking space, in your website, or other promotion platforms for flexible […]
COVID-19 lockdown We will all remember 2020 as the COVID-19 outbreak year but also for the year of change. Since January the world is facing a health war with several deaths (according to John Hopkins Coronavirus Resource Center there are 3.357.450 confirmed infected people and 238.50 confirmed deaths worldwide dated on 2nd of May), physical […]
Tips and reflections from The Shed Coworking The Shed Co is a coworking space located in the heart of Madrid that opened in 2013. It is a building of 1062 m2 that has been occupied as the community grew, with a capacity for 150 people and targets companies, entrepreneurs and freelancers. We asked Gonzalo Navarro […]
The power of the community Coworking spaces are made of professional communities where members interact professionally and socially, they grow individually and collectively in a community. An active and empowered community is very powerful. In my case, I created the community before opening my coworking space. I opened the coworking with the space half done […]
Events are part of the content of your coworking space. They are a potential tool for your business: they help you to reach out to potential coworkers and enhance your company branding. They are also used to develop and stimulate your community and are an important source of revenue for your business. Several events and […]