branding Archives - Happy Working Lab

How to conduct Brand Research for coworking

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A couple of years ago, I was designing a logo in front of my client and mesmerized by the change of colours and shapes, he told me “It’s art.” And then I realized that I was doing it all wrong. Design is not art. “Art is only intended to provoke thoughts and emotions while design […]

Why do coworking spaces need a soul?

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The power of the community Coworking spaces are made of professional communities where members interact professionally and socially, they grow individually and collectively in a community. An active and empowered community is very powerful. In my case, I created the community before opening my coworking space. I opened the coworking with the space half done […]