Niche Coworkings: Stand Out and Build Loyalty in a Competitive Market In a mature market like Barcelona, where coworking has firmly established itself as the go-to alternative to traditional offices for freelancers, SMEs, and hybrid teams, differentiation is no longer optional—it’s essential. In an increasingly homogenous landscape, niche coworking spaces are proving to be a […]
In the world of coworking and coliving, content isn’t just marketing — it’s storytelling, connection, and community building. How to create valuable content for coworking and coliving businesses starts with understanding that, whether you’re running a rural space or a city hub, your content shapes how potential members experience your brand before they even arrive. […]
Measuring the performance of a coworking space goes far beyond tracking occupancy rates or monthly revenue. In a competitive and ever-evolving market, operators who make data-driven decisions have a clear advantage. To achieve this, it is essential to have a solid system of KPIs (Key Performance Indicators) that provide insight into the health of the […]
