What is the Coworking Customer Journey? Last November at Coworking Europe Conference, together with my colleague and consultant Alexandra Ramió, we gave a talk about the Coworking Customer Journey; a handy marketing tool to design the user experience and the entire journey the member take in coworking spaces since he or she is interested in […]
Steps to create a social media strategy and make it profitable In recent years, Coworking’s rising phenomenon has been accompanied by increasing attention to these collaborative workspaces’ online and social media positioning. “If you build it, they will come” does not apply to your coworking space, in your website, or other promotion platforms for flexible […]
It goes without saying that the global pandemic has been an extremely challenging period for coworking spaces all over the world. With millions of people forced to stay at home to prevent the spread of the virus and offices closing their doors, many coworking spaces have been forced to pause their operations too. But thanks […]
We celebrate the European Freelancers Week The European Freelancers Week is a 10-day event designed to connect with other peers, learn, share, solve freelancers challenges, drive solutions and starting new collaborations through #EFWeek2020. This is call all European coworking spaces, and freelancers communities encouraged to participate by organising local events from the 16th to 25th […]
Coliving is the new home for young generations Coliving is becoming the new home for Millennials and Centennials, generations that demand more flexibility and accessibility, but less liability and ownership. According to our experience developing coliving businesses and studying their target market, coliving as a flexible housing solution, all in one bill with no permanency, […]
The power of serendipity There is some inevitable serendipity when working in coworking. It doesn’t matter if both parts are in different continents. HWL team really believes in this power, so today we re-post an article from Drew Jones, anthropologist, workplace experience designer, and founding partner of the OpenWork Agency in Austin. We also have […]
The growth of the virtual networks The outbreak has pushed coworking spaces putting its regular activities and operations on hold while the world adapts to physical distance and prevention measures. To put the coronavirus at bay, we have stayed at home for almost three months, and people have quickly learnt how to keep connected both […]
During the lockdown, we organised the Ouilearn #13 webinar for Ouishare. The title of this webinar was: Is the present of work flexible? And what about the future? We wanted to discuss how will the workspaces be and what flexible strategies will take organisations after the Covid-19 crisis. To address the issue, we invited four […]
COVID-19 lockdown We will all remember 2020 as the COVID-19 outbreak year but also for the year of change. Since January the world is facing a health war with several deaths (according to John Hopkins Coronavirus Resource Center there are 3.357.450 confirmed infected people and 238.50 confirmed deaths worldwide dated on 2nd of May), physical […]
We are going to Coworking Europe Conference! Coworking Europe, one of the most important coworking gatherings, this year will take place on November 13-15th, in Warsaw, Poland. Organizers have announced, that for the 10th edition of this event more than 600 professionals from 55 countries will anticipate. It will address the different audiences: from new […]