Today where do you want to work from? A coworking space is more than sharing a simple workspace. What makes it different is its international atmosphere, its flexibility and its accessibility. Nowadays there are an estimated 35.000 coworking spaces worldwide. Which are not a few! If you are an operator wondering how users can find […]
Coworking spaces have been trending for years. And today, the industry makes $26 billion (€21.45 billion) annually. As previously discussed here on HWL, the appeal of coworking spaces most likely comes from the fact that they revolutionised the way we work. In addition, these spaces build communities that let us take what is arguably our best aspect as […]
Looking for the balance between remote and face-to-face work According to different studies and surveys, currently, few people want to return to their offices, so many companies are beginning to adopt flexible and hybrid work strategies to adapt to this new reality. Covid has accelerated remote work and has become the way of working for […]
A couple of years ago, I was designing a logo in front of my client and mesmerized by the change of colours and shapes, he told me “It’s art.” And then I realized that I was doing it all wrong. Design is not art. “Art is only intended to provoke thoughts and emotions while design […]
What is the Coworking Customer Journey? Last November at Coworking Europe Conference, together with my colleague and consultant Alexandra Ramió, we gave a talk about the Coworking Customer Journey; a handy marketing tool to design the user experience and the entire journey the member take in coworking spaces since he or she is interested in […]
Steps to create a social media strategy and make it profitable In recent years, Coworking’s rising phenomenon has been accompanied by increasing attention to these collaborative workspaces’ online and social media positioning. “If you build it, they will come” does not apply to your coworking space, in your website, or other promotion platforms for flexible […]
It goes without saying that the global pandemic has been an extremely challenging period for coworking spaces all over the world. With millions of people forced to stay at home to prevent the spread of the virus and offices closing their doors, many coworking spaces have been forced to pause their operations too. But thanks […]
We celebrate the European Freelancers Week The European Freelancers Week is a 10-day event designed to connect with other peers, learn, share, solve freelancers challenges, drive solutions and starting new collaborations through #EFWeek2020. This is call all European coworking spaces, and freelancers communities encouraged to participate by organising local events from the 16th to 25th […]
Coliving is the new home for young generations Coliving is becoming the new home for Millennials and Centennials, generations that demand more flexibility and accessibility, but less liability and ownership. According to our experience developing coliving businesses and studying their target market, coliving as a flexible housing solution, all in one bill with no permanency, […]
The power of serendipity There is some inevitable serendipity when working in coworking. It doesn’t matter if both parts are in different continents. HWL team really believes in this power, so today we re-post an article from Drew Jones, anthropologist, workplace experience designer, and founding partner of the OpenWork Agency in Austin. We also have […]