Strategic consulting for coworking and coliving, from vision to operations
Coworking & coliving consulting
Happy Lab is the consulting arm of Happy Working Lab.
We work with asset owners, entrepreneurs, operators and organisations worldwide to develop successful coworking, coliving and hybrid projects.
Building spaces that work
With over 10 years of experience and more than 50 projects developed, we collaborate at every stage of a project’s evolution.
From new launches and expansions to repositioning existing spaces, we focus on business and space development that responds to real user needs and helps build strong, sustainable communities.
End-to-end coworking and coliving consulting services
We work alongside you at every stage of your project, from the initial idea to launch and growth.
Our approach combines market insight, business strategy, space design and operational experience.
Coworking business development
From concept and market analysis to financial strategy, space set-up, technology implementation, launch planning and community building.
Coliving business development
From concept and market analysis to financial strategy, space set-up, technology implementation, launch planning and community building.
Feasibility study
A structured pack to validate your project before investing, combining market analysis, business model definition space optimisation and financial projections.
Operator procurement support
We help you define the right operator model and connect you with the best-fit partners.
Mentoring program
Ongoing guidance for operators and entrepreneurs to improve performance, solve challenges and avoid common mistakes.
Advisory sessions
On-demand expert sessions focused on specific challenges, opportunities or decisions.
Why choose Happy Lab?
We’re not only consultants, we’re operators. We work alongside our clients to build real projects — not generic reports.
Reasons:
- 10+ years of experience in coworking and coliving.
- 50+ projects developed worldwide.
- Multidisciplinary expertise (strategy, finance, design, technology, marketing and community).
- Operator mindset, not just theory.
- Human-centred and business-driven approach.
Trusted by coworking and coliving projects worldwide
We've collaborated with coworking and coliving projects across different markets. Here's a small selection of our work.
HWL helped redefine Factory’s identity and shape a clear strategy to activate and grow a truly authentic community, while equipping the management team with the tools, confidence to run and grow the business.
David Pons
Founder & CEO - Factory 103
HWL brings unparalleled experience, from branding insights to strategic marketing advice. Their know-how, hands-on expertise, and sponsor network were key to successfully launching our second coworking space.
Ruth Palacio
Founder & CEO - Coworkidea
We had no prior experience in coworking, and Vanessa guided us step by step with her expertise and practical approach, helping us successfully open and operate our space, and build up the community.
Lilián Hernández
Director - IQWORK
HWL helped us pinpoint the critical aspects of our project, reducing launch risk through in-depth analysis of the location, target audience, and key comparisons, and guiding us to refine and strengthen our coworking concept.
Alex Ros
Managing Director - Aspasios
HWL delivered the work professionally and on time, making a process that would have been difficult for us much easier. They know the market very well and helped us strategically define the best location for our future offices.
Alejandro Utrera
Foodservice Cluster Manager - Acció
HWL’s support was excellent: they adapted throughout the process and found solutions to every unexpected issue. They made a complex office move much easier, with rigor and professionalism.
Oriol Serra
Idescat Cluster Manager - Acció
HWL is a benchmark in the coworking industry. I’d highlight their outstanding work collaborating on national and international conferences such as the Coworking Spain, Coworking Europe, Coworking India, and Coworking Africa.
Manuel Zea
Founder & CEO - Coworking Spain